New Marketing Campaign promotes reading...

"Israeli advertising agency ACW Grey Tel-Aviv teamed up with Israeli bookstore chain Steimatzky to create a cool ad campaign for books and reading earlier this year, featuring readers sleeping next to their favorite literary characters. They made both print and video adverts, and we can't decide which we love more."  From The Huffington Post.  Check out the videos and images by clicking here.  Two sample ads are below...